Author: Beth Bresnahan
Publishing date: 01/11/05
Coldwell Banker Ranks Highest in Repeat Home Buyer and Seller Satisfaction

Study done by J.D. Power and Associates

RISMEDIA, Jan. 11 — Coldwell Banker Real Estate Corporation has gotten the No. 1 ranking in "Highest Overall Satisfaction For Repeat Home Buyers and Sellers Among National Full Service Real Estate Firms," according to the J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction Study.

The J.D. Power and Associates study, commissioned by Cendant Corp., reported that the Coldwell Banker brand ranked higher than other national real estate brands in "goodwill" and "broker relations" among repeat homebuyers and in "goodwill" among repeat home sellers.

J.D. Power and Associates conducts quality and customer satisfaction studies across a variety of top industries including real estate.

"We are honored to be recognized by J.D. Power and Associates for the best customer satisfaction with repeat homebuyers and sellers," said Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate Corporation. "It speaks volumes that consumers continue to have positive experiences with Coldwell Banker. We are proud of the professionalism and hard work of the system’s sales associates who play an integral role in this top ranking."

According to Gillespie, strong customer service is the key to securing repeat business. "Real estate is a service industry," he said. "Great success can only come through great service. The consumer has shown they enjoy working with Coldwell Banker offices and sales associates, and that is why they come back to Coldwell Banker time and time again."

In a different study of homeowners recently conducted by Harris Interactive and commissioned by Coldwell Banker, respondents said they were 16 percent more likely to use Coldwell Banker and the same agent again, compared to other agents/brokerages.

Conducted during August and September 2004, the J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction StudySM evaluated the top five national real estate brands and identified key factors of customer satisfaction in the home buying or selling process. Results are based on responses from 4,977 homebuyers and sellers.

For more information, visit www.coldwellbanker.com

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